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Roku will expand Fairground AI beyond shorts, and backlash will push clearer labeling rules for AI-made TV.

This is a distribution milestone: AI-generated video moves from demos and social feeds into a major TV platform’s default channel lineup.

Roku will face pressure to add opt-out controls as Fairground AI auto-appears on Live TV.

This is a mainstream distribution test for generative-AI entertainment, with immediate implications for labeling, quality expectations, and creator backlash on major platforms.